Accelerate B2B Growth with AI-led GTM

We design and execute data-driven go-to-market strategies that help you understand your buyers, optimize your sales process, and scale revenue faster.

GTM Performance Dashboard

Live Insights
Pipeline Conversion
24.5%
+12% vs last quarter
Sales Cycle
42 days
-18 days improvement
10%5.5%22%

The Ascend Model: Operators Who Execute

We are not consultants. We've built and scaled revenue engines from $0 to $100M+.

We are not an agency. We manage P&Ls, not campaigns.

We are operators who've achieved:

120% revenue growth with 3-person teams (MacroFab case)
95% forecast accuracy in 90 days
40% reduction in customer acquisition costs
2x revenue per employee through AI implementation

The Proof

Recent Client (PE-Backed Technology):
Baseline
$24M revenue, stuck
Result
$53M revenue, 25-point margin improvement

Our 90-Day Transformation

While others take 18 months, we deliver in 90 days:

1
Days 1-30: Foundation
  • Unify all revenue data (single source of truth)
  • Deploy initial AI automations
  • Quick wins to fund transformation
Result:
20% efficiency gain
2
Days 31-60: Intelligence
  • AI-powered lead scoring and routing
  • Predictive analytics activation
  • Workflow automation at scale
Result:
40% faster pipeline velocity
3
Days 61-90: Scale
  • Agentic AI deployment
  • Full revenue intelligence operational
  • Team enablement complete
Result:
3x productivity improvement

The Data That Should Terrify You

The Brutal Reality of AI Implementation

The Failure Rate

95%
get zero measurable ROI (MIT NANDA, 2025)
74%
struggle to achieve and scale AI value (BCG, 2024)
40%
of AI projects will be canceled by 2027 (Gartner, 2025)
4%
of companies create substantial value from AI (BCG)

The Speed Differential

9+ months
Enterprise implementation average
90 days
Mid-market implementation average
2x higher
Mid-market success rate vs enterprise
Why?
Enterprises build. Mid-market partners.

The Partnership Imperative

67%
External partnerships success rate
33%
Internal builds success rate
2x
Partners succeed more often
62%
of AI's value lies in core business functions

The 18-Month Window

According to MIT, companies have exactly 18 months to implement revenue intelligence before competitive advantages lock in permanently.

Switching costs
become prohibitive
Talent concentrates
in winning companies
Customer relationships
lock to AI-enabled providers

Current status: We're 6 months into that 18-month window.

Specific Deliverables

Here's a revised version focused on the actual pain points GTM leaders face and where AI makes a transformative difference:

Revenue Operations
  • Unified intelligence layer that predicts pipeline health 90 days out
  • Real-time anomaly detection that alerts to deal slippage before it happens
  • AI-powered forecast models with 95% accuracy (vs 60% industry average)
  • Root cause analysis that identifies why deals win/lose, not just tracking outcomes
Marketing Transformation
  • Intent signal aggregation across 10,000+ data points to identify in-market buyers
  • Dynamic ICP evolution that updates ideal customer profile based on win/loss patterns
  • Predictive content performance that knows what will convert before publication
  • Account surge detection that identifies buying committee formation in real-time
Sales Enablement
  • Deal risk scoring that predicts which opportunities will slip or ghost
  • Next best action recommendations specific to each deal stage and buyer persona
  • Competitive intelligence alerts when prospects engage with competitors
  • Buying committee mapping that identifies hidden stakeholders via email/meeting analysis
Customer Success
  • Usage pattern analysis that predicts churn 120 days before it happens
  • Expansion readiness scoring based on product adoption velocity
  • Automated escalation workflows triggered by sentiment analysis across all touchpoints
  • Revenue retention forecasting at account and cohort level

The Key Difference

These aren't just tools or dashboards. They're learning systems that get smarter with every interaction, remember what works for your specific business, and predict problems before they occur.

Traditional attribution tells you what happened.

Our AI tells you what will happen and what to do about it.

Why Ascend Exists

The Three Failed Models

Internal Development
  • 75% of firms building their own AI will fail (Forrester)
  • Average time to value: 18-24 months
  • Average investment before failure: $2-4 million
  • Success rate: 33%
Big 4 Consulting
  • Strategy without execution
  • 18-month average implementation
  • Less than 30% success rate
  • Zero revenue accountability
Marketing Agencies
  • Can't connect creative to revenue
  • No operational expertise
  • Zero AI implementation capability
  • 0% improvement in pipeline quality (industry average)

Three Futures

Future 1: Continue Alone

  • • Join the 95% getting zero ROI
  • • Burn $2-4M on failed initiatives
  • • Lose 20-30% market share by 2026
  • • Become an acquisition target

Future 2: Hire Traditional Consultants

  • • Wait 18 months for strategy
  • • Achieve 30% of promised results
  • • Watch competitors pull ahead
  • • Replace leadership team

Future 3: Partner with Operators

  • • Transform in 90 days
  • • Join the 5% generating millions from AI
  • • Capture competitor market share
  • • Lead your industry

The Question

MIT's research is clear: Companies that partner succeed 2x more often.

McKinsey's data is undeniable: The gap is widening 3x faster each quarter.

Gartner's prediction is stark: 40% of go-it-alone AI projects will be canceled.

Will you be in the 95% that fails or the 5% that dominates?

Next Step: One 30-minute call to determine:

Your specific
revenue gap
Transformation
timeline
Expected
ROI

No presentations. No proposals. Just answers.

Mishaal Murawala

Principal Marketing

Chris Mullins

Principal Sales

Elias Rizk

Principal Technology

P.S. - According to MIT, mid-market companies that partner achieve results in 90 days. Enterprises that build internally take 9+ months and usually fail. Which timeline can you afford?

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