mishaal murawala · founder & ai marketing operator
who i am
Founder & AI Marketing Operator.
Two-time VP Marketing, at TCP Software and MacroFab.
I take the marketing seat and get the work done.
My platform carries a team's volume.
what i do
First, a pipeline number the board can check: the $5,000 Pipeline Baseline.
Then one repair at a fixed price, or I take the marketing seat for 90 days.
who i help
For PE-backed and growth-equity-backed B2B SaaS companies, about $5M to $50M ARR.
Not for seed-stage, unfunded, consumer, fintech or clinical healthcare companies.
Usually the CEO. Often through the operating partner or the search firm.
what i’ve done
Prior-career results, by employer. No client results are shown. MacroFab, Aug 2021 to Jan 2025. TCP Software, Nov 2019 to Jul 2021.
how it works
step 1 · pipeline baseline
Pipeline Baseline gives you one sourced-pipeline number, reconciled to booked revenue.
One sourced-pipeline number, reconciled to booked revenue, with leaks ranked by cost.
$5,000 fixed · three weeks · stop gate after week one
step 2 · one repair
Each repair is named by its constraint, priced fixed, and gated.
One named constraint, repaired in your stack at a fixed price.
$4,500 to $7,500 fixed · two to four weeks
step 3 · embedded marketing leadership
I take the seat for a 90-day term and build the demand engine.
I take the marketing seat, build the demand engine and hand it to your next hire.
$10,000 a month · 90-day term, $30,000 total · then month to month
I own the plan, the calls and the number. My platform carries the volume a team would.
when ceos call me
PwC's 2026 analysis of PE-backed companies uses its 29th Global CEO Survey. Four in ten CEOs say technology functions perform below expectations. Almost as many say the same of demand generation. Source: PwC, June 2026
Already have a marketing leader? They keep the seat and the number. I build the baseline with them.
see the pipeline baseline →It is one sourced-pipeline number that marketing, sales and finance agree on. They agree its definitions first. It is reconciled from the CRM to booked revenue. Every definition is written down, so a CFO can rebuild it from the records. The Pipeline Baseline produces it in three weeks for $5,000, with read-only access.
Usually because marketing, sales and finance each count pipeline differently. The number then changes with whoever presents it. PwC's 2026 analysis of PE-backed companies uses its 29th Global CEO Survey. Four in ten CEOs say technology functions perform below expectations. Almost as many say the same of demand generation. One agreed definition, reconciled to booked revenue, ends the argument.
Fix means your marketing leader keeps the seat and one costly leak gets repaired. Fill means the seat is empty or failing, and I take it for a 90-day term. That term ends in a handoff to your next full-time hire. The pipeline number comes first either way. The free working session picks the first step and confirms fit.
the working session
It is free. You leave with a recommended first step and a fit answer. It promises no findings, audit or leak costs. Those come inside the Baseline.
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