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I’m an AI marketing operator for PE-backed B2B SaaS.

Previously the marketing leader at TCP Software (Providence Equity), MacroFab (Edison Partners), and Tektronix (Fortive).

What that means, concretely

Four systems.

AttributionPipeline reportingDemand engineRevOps wiring

Here’s the manual.

I’m an AI marketing operator, not a consultant.

If the engagement ends with a deck and a Slack goodbye, I failed.

I don’t soften hard feedback.

Read how I work →

Projects

ADR Practice

Twenty architecture decision records from a production GTM platform, showing how engineering decisions get made and stay made.

Agent Orchestration

How a team of AI agents divides work without colliding on the same codebase.

Connector Pattern

One call shape for many APIs, with a circuit breaker so one dead API does not take down the rest.

MacroFab: $200M pipeline.

Three-person team. ARR $24M to $53M. MacroFab, 2021 to 2025.

See the full record →

Start with a working session.

30 minutes on your live funnel. We name the first fix.