Mishaal Murawala
5 min read
Why 80% of GTM initiatives fail before the first QBR
Most GTM initiatives die in the first 90 days — before the first QBR. Here is why they fail and what operator-led discipline looks like instead.
Insights
Playbooks, not blog posts.
The same frameworks I install on client engagements. Give away the what. Sell the who-and-how. If you can run these yourself, you don’t need me.
Mishaal Murawala
4 min read
The 30-day GTM install playbook
If I have 30 days inside a PE-backed B2B portco and one leading indicator I can move, this is exactly what I install, in order.
Mishaal Murawala
4 min read
I don’t measure MQLs. Here’s what I measure instead.
MQLs are a lagging indicator of an arbitrary handoff between two teams that often hate each other. Here is the metric I install in their place, and why.
Book a diagnostic
30 minutes.
No sales pitch.
We’ll talk about what’s broken in your GTM and whether I’m the right operator to fix it. If it’s not a fit, I’ll say so on the call.