Insights
Practical guidance on GTM initiative management, CAC efficiency, revenue operations, and AI for GTM.
Why GTM Initiative Management Matters Now More Than Ever
Boards demand capital-efficient growth. Leadership can no longer wave away spending with 'brand' or 'testing.' Learn why initiative management is the answer.
Read MoreThe Hidden Cost of Initiative Sprawl
Most B2B companies run 30-50+ GTM initiatives with unclear ROI. Discover how sprawl fragments capacity and inflates CAC—and what to do about it.
Read MoreAI in GTM: Force Multiplier or Complexity Tax?
Every team is adding AI tools. But are they removing manual work or adding new dependencies? A framework for evaluating AI ROI in revenue operations.
Read MoreStay Updated
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Initiative Discipline
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