Pricing - Every price published. Nothing hidden behind a call.

Four headline packages, 23 à la carte workstreams across three phases, and four V5-powered ongoing programs. Pick what you need, see what it costs. Stop, combine, or bundle anything into a 90-Day Install.

§ Founding cohort — 30% off through Jun 30 · 3 seats

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§ Start here

Most engagements start with the Diagnostic (30 days, refundable). If you know you want the full install, skip it and go straight to the 90-Day Install. The à la carte menu below is for clients already running a retainer who want discrete add-ons.

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Headline packages

Four ways to work together.

Every package is published. No “schedule a call to discuss pricing.” If we need custom scope, we quote it in writing before we start.

Diagnostic

Refundable

The entry point. Access granted on day one, working assessment + priority-ranked install plan by day 30. Refundable if you don't proceed to an Install within 60 days.

  • Full GTM + ops audit across pipeline, attribution, outbound, content
  • V5 stack audit — what you own, what's leaking, what's duplicated
  • Priority-ranked install roadmap with specific system recommendations
  • One-hour review call + written playbook

Duration

30 days

Founding cohort

$7,500

$12,500

90-Day Install

Most-booked

The flagship. Full installation of 4–6 working systems across GTM + ops. Your team runs the rhythm by day 91.

  • Bundles 4–6 items from the à la carte menu below
  • Weekly shipping log + async review cadence
  • Written playbook at handoff — your team runs it without me
  • First-month happiness guarantee

Duration

90 days

Founding cohort

$31,500

$45,000

Fractional Retainer

Post-install or standalone fractional presence. Weekly rhythm, strategic judgment, continuous V5-powered optimization.

  • ~30–40 hours/month of my time, async-first
  • Weekly Loom walkthroughs + monthly strategy call
  • Ongoing V5 optimization across paid, SEO, attribution, pipeline
  • Month-to-month after 3-month minimum

Duration

3-mo minimum, then month-to-month

Founding cohort

$10,000/mo

$15,000/mo

Executive Package

Full engagement

The full engagement. 90-day Install plus a 6-month retainer handoff. If you're reading this tag, you already know why you need it.

Duration

90-day Install + 6-mo retainer

$75,000

Phase 1 — Foundation

You need to know before you build.

À la carte or bundled into a 90-Day Install. Pick what you need — don't need all five.

ICP + TAM Rebuild

Who you're actually selling to, why the three ICPs you're pretending to serve are a problem, and what the addressable market really looks like.

Duration

3 weeks

Founding cohort

$7,000

$10,000

Positioning + Messaging Map

One positioning statement, four messaging pillars per persona, objection library. The sales team can quote from it.

Duration

2–3 weeks

Founding cohort

$5,250

$7,500

Initiative Portfolio Audit

Which initiatives have owners, which don't, which should be killed Monday. The board sees the same picture you do.

Duration

2 weeks

Founding cohort

$4,200

$6,000

Weekly Pipeline Review Setup

Standing 30-minute weekly review with sales and marketing. Fixed template, leading indicators, public metric. Same day, same time, forever.

Duration

2 weeks

Founding cohort

$3,500

$5,000

Pricing + Packaging Review

Competitive pricing analysis, packaging model stress-test, tested changes to model on existing pipeline.

Duration

2–3 weeks

Founding cohort

$5,500

$8,000

Phase 2 — Base

Build the working system.

The core installation work. Most 90-Day Install engagements pick 3–4 of these.

Pipeline Governance Install

Stage definitions, hygiene rules, close-date discipline, clean MQL→SQL→CW handoff in your CRM.

Duration

3 weeks

Founding cohort

$6,300

$9,000

Forecast Accuracy Install

Commit/upside/best-case discipline, call governance, rep-level accuracy scoring. Target: 90%+ within 60 days.

Duration

2–3 weeks

Founding cohort

$5,250

$7,500

Attribution Install

V5-powered

V5-powered multi-touch attribution tying every spend dollar to pipeline + closed revenue. No black-box vendor math.

Duration

2–3 weeks

Founding cohort

$5,500

$8,000

Lead Scoring Model

Behavioral + firmographic scoring calibrated on your actual closed-won data. Routed into SDR queue in your CRM.

Duration

2 weeks

Founding cohort

$4,200

$6,000

MQL → SAL → SQL Handoff SOPs

Written handoff SOPs between marketing and sales. SLAs, escalation paths, rejection feedback loop.

Duration

1–2 weeks

Founding cohort

$3,150

$4,500

Outbound Sequence Rebuild

Prospect data, ICP filters, multi-channel cadence, copy, reply handling, meeting booking. SDR-ready on day 1.

Duration

3–4 weeks

Founding cohort

$8,500

$12,000

SDR Playbook + Cadence

Talk tracks, objection map, qualification criteria, daily activity targets. Onboarding doc included.

Duration

2–3 weeks

Founding cohort

$4,900

$7,000

Content Cadence Install

Editorial calendar tied to pipeline stages, production SOP, distribution checklist. Weekly ship commitment.

Duration

2–3 weeks

Founding cohort

$4,550

$6,500

Revenue Dashboard Install

V5-powered

Board-ready KPI dashboards pulling live from your stack via V5. Unit economics, pipeline coverage, forecast accuracy.

Duration

2 weeks

Founding cohort

$3,850

$5,500

Sales Collateral Rebuild

Deck, one-pagers, battlecards, objection library, security one-sheet. One shared source of truth in your CRM.

Duration

3 weeks

Founding cohort

$6,300

$9,000

Phase 3 — Scale · Ongoing programs

After the base is running.

Monthly subscriptions + per-outcome work for clients on a Fractional Retainer. Not diagnostic-stage items.

Demand Capture Program

V5 · Program

Paid media + landing CRO + attribution as one continuous loop. V5 monitors, optimizes, reports.

Duration

Ongoing · 3-mo minimum

$4,000/mo per market

Content-to-Pipeline Program

V5 · Program

4–6 articles/mo. SEMrush research, Claude drafts I edit, published, tracked end-to-end to pipeline.

Duration

Ongoing · 3-mo minimum

$3,000/mo

Account-Based Plays Program

V5 · Program

LinkedIn Ads + content + outbound + multi-touch attribution against your target list. Orchestrated, not channel-silo'd.

Duration

Ongoing · 3-mo minimum

$3,500/mo per 25 accounts

Analytics & Insights Subscription

V5-powered

Weekly automated cross-stack dashboard: Ads + GA4 + GSC + SEMrush + CRM. Narrated by me.

Duration

Ongoing · Month-to-month

$1,500/mo

CAC Efficiency Audit

Channel-level CAC + LTV decomposition, waste audit, re-allocation recommendation.

Duration

2–3 weeks

Founding cohort

$5,500

$8,000

Win/Loss Interview Program

20 interviews (10 won, 10 lost), synthesis report, messaging + pricing implications.

Duration

3–4 weeks

Founding cohort

$6,300

$9,000

Competitive Intelligence Install

Ongoing CompIntel system — news monitoring, weekly digest, battlecard updates, sales team alerts.

Duration

2 weeks

Founding cohort

$4,550

$6,500

RevOps Automation Buildout

Cross-system automation — CRM → MAP → billing → finance. Kill the copy-paste operations.

Duration

3 weeks

Founding cohort

$7,000

$10,000

Backlinks + Digital PR

Partner-managed

Partner-managed, not my craft. I coordinate a vetted agency. 15% coordination fee baked into price.

Duration

Ongoing

$1,500 per 10 placements

Book a diagnostic

30 minutes.
No sales pitch.

We’ll talk about what’s broken in your GTM and whether I’m the right operator to fix it. If it’s not a fit, I’ll say so on the call.