Pricing - Every price published. Nothing hidden behind a call.
Four headline packages, 23 à la carte workstreams across three phases, and four V5-powered ongoing programs. Pick what you need, see what it costs. Stop, combine, or bundle anything into a 90-Day Install.
§ Founding cohort — 30% off through Jun 30 · 3 seats
Claim a seat →§ Start here
Most engagements start with the Diagnostic (30 days, refundable). If you know you want the full install, skip it and go straight to the 90-Day Install. The à la carte menu below is for clients already running a retainer who want discrete add-ons.
Book 30 min →Headline packages
Four ways to work together.
Every package is published. No “schedule a call to discuss pricing.” If we need custom scope, we quote it in writing before we start.
Diagnostic
RefundableThe entry point. Access granted on day one, working assessment + priority-ranked install plan by day 30. Refundable if you don't proceed to an Install within 60 days.
- Full GTM + ops audit across pipeline, attribution, outbound, content
- V5 stack audit — what you own, what's leaking, what's duplicated
- Priority-ranked install roadmap with specific system recommendations
- One-hour review call + written playbook
Duration
30 days
Founding cohort
$7,500
$12,500
90-Day Install
Most-bookedThe flagship. Full installation of 4–6 working systems across GTM + ops. Your team runs the rhythm by day 91.
- Bundles 4–6 items from the à la carte menu below
- Weekly shipping log + async review cadence
- Written playbook at handoff — your team runs it without me
- First-month happiness guarantee
Duration
90 days
Founding cohort
$31,500
$45,000
Fractional Retainer
Post-install or standalone fractional presence. Weekly rhythm, strategic judgment, continuous V5-powered optimization.
- ~30–40 hours/month of my time, async-first
- Weekly Loom walkthroughs + monthly strategy call
- Ongoing V5 optimization across paid, SEO, attribution, pipeline
- Month-to-month after 3-month minimum
Duration
3-mo minimum, then month-to-month
Founding cohort
$10,000/mo
$15,000/mo
Executive Package
Full engagementThe full engagement. 90-day Install plus a 6-month retainer handoff. If you're reading this tag, you already know why you need it.
Duration
90-day Install + 6-mo retainer
$75,000
Phase 1 — Foundation
You need to know before you build.
À la carte or bundled into a 90-Day Install. Pick what you need — don't need all five.
ICP + TAM Rebuild
Who you're actually selling to, why the three ICPs you're pretending to serve are a problem, and what the addressable market really looks like.
Duration
3 weeks
Founding cohort
$7,000
$10,000
Positioning + Messaging Map
One positioning statement, four messaging pillars per persona, objection library. The sales team can quote from it.
Duration
2–3 weeks
Founding cohort
$5,250
$7,500
Initiative Portfolio Audit
Which initiatives have owners, which don't, which should be killed Monday. The board sees the same picture you do.
Duration
2 weeks
Founding cohort
$4,200
$6,000
Weekly Pipeline Review Setup
Standing 30-minute weekly review with sales and marketing. Fixed template, leading indicators, public metric. Same day, same time, forever.
Duration
2 weeks
Founding cohort
$3,500
$5,000
Pricing + Packaging Review
Competitive pricing analysis, packaging model stress-test, tested changes to model on existing pipeline.
Duration
2–3 weeks
Founding cohort
$5,500
$8,000
Phase 2 — Base
Build the working system.
The core installation work. Most 90-Day Install engagements pick 3–4 of these.
Pipeline Governance Install
Stage definitions, hygiene rules, close-date discipline, clean MQL→SQL→CW handoff in your CRM.
Duration
3 weeks
Founding cohort
$6,300
$9,000
Forecast Accuracy Install
Commit/upside/best-case discipline, call governance, rep-level accuracy scoring. Target: 90%+ within 60 days.
Duration
2–3 weeks
Founding cohort
$5,250
$7,500
Attribution Install
V5-poweredV5-powered multi-touch attribution tying every spend dollar to pipeline + closed revenue. No black-box vendor math.
Duration
2–3 weeks
Founding cohort
$5,500
$8,000
Lead Scoring Model
Behavioral + firmographic scoring calibrated on your actual closed-won data. Routed into SDR queue in your CRM.
Duration
2 weeks
Founding cohort
$4,200
$6,000
MQL → SAL → SQL Handoff SOPs
Written handoff SOPs between marketing and sales. SLAs, escalation paths, rejection feedback loop.
Duration
1–2 weeks
Founding cohort
$3,150
$4,500
Outbound Sequence Rebuild
Prospect data, ICP filters, multi-channel cadence, copy, reply handling, meeting booking. SDR-ready on day 1.
Duration
3–4 weeks
Founding cohort
$8,500
$12,000
SDR Playbook + Cadence
Talk tracks, objection map, qualification criteria, daily activity targets. Onboarding doc included.
Duration
2–3 weeks
Founding cohort
$4,900
$7,000
Content Cadence Install
Editorial calendar tied to pipeline stages, production SOP, distribution checklist. Weekly ship commitment.
Duration
2–3 weeks
Founding cohort
$4,550
$6,500
Revenue Dashboard Install
V5-poweredBoard-ready KPI dashboards pulling live from your stack via V5. Unit economics, pipeline coverage, forecast accuracy.
Duration
2 weeks
Founding cohort
$3,850
$5,500
Sales Collateral Rebuild
Deck, one-pagers, battlecards, objection library, security one-sheet. One shared source of truth in your CRM.
Duration
3 weeks
Founding cohort
$6,300
$9,000
Phase 3 — Scale · Ongoing programs
After the base is running.
Monthly subscriptions + per-outcome work for clients on a Fractional Retainer. Not diagnostic-stage items.
Demand Capture Program
V5 · ProgramPaid media + landing CRO + attribution as one continuous loop. V5 monitors, optimizes, reports.
Duration
Ongoing · 3-mo minimum
$4,000/mo per market
Content-to-Pipeline Program
V5 · Program4–6 articles/mo. SEMrush research, Claude drafts I edit, published, tracked end-to-end to pipeline.
Duration
Ongoing · 3-mo minimum
$3,000/mo
Account-Based Plays Program
V5 · ProgramLinkedIn Ads + content + outbound + multi-touch attribution against your target list. Orchestrated, not channel-silo'd.
Duration
Ongoing · 3-mo minimum
$3,500/mo per 25 accounts
Analytics & Insights Subscription
V5-poweredWeekly automated cross-stack dashboard: Ads + GA4 + GSC + SEMrush + CRM. Narrated by me.
Duration
Ongoing · Month-to-month
$1,500/mo
CAC Efficiency Audit
Channel-level CAC + LTV decomposition, waste audit, re-allocation recommendation.
Duration
2–3 weeks
Founding cohort
$5,500
$8,000
Win/Loss Interview Program
20 interviews (10 won, 10 lost), synthesis report, messaging + pricing implications.
Duration
3–4 weeks
Founding cohort
$6,300
$9,000
Competitive Intelligence Install
Ongoing CompIntel system — news monitoring, weekly digest, battlecard updates, sales team alerts.
Duration
2 weeks
Founding cohort
$4,550
$6,500
RevOps Automation Buildout
Cross-system automation — CRM → MAP → billing → finance. Kill the copy-paste operations.
Duration
3 weeks
Founding cohort
$7,000
$10,000
Backlinks + Digital PR
Partner-managedPartner-managed, not my craft. I coordinate a vetted agency. 15% coordination fee baked into price.
Duration
Ongoing
$1,500 per 10 placements
Book a diagnostic
30 minutes.
No sales pitch.
We’ll talk about what’s broken in your GTM and whether I’m the right operator to fix it. If it’s not a fit, I’ll say so on the call.