Proven Results Across GTM & Operations
From scaling B2B SaaS revenue by 120% to optimizing operational portfolios across healthcare and manufacturing—here's what execution discipline delivers.
What We Built at Ascend GTM
Real tools we developed to solve execution and initiative management challenges for growth-stage companies
Scoreline
scoreline.leansparks.com →Initiative scoring and prioritization framework that helps leadership teams make defensible stop/pause/double-down decisions based on ROI, strategic fit, and capacity constraints.
Data Broom
databroom.leansparks.com →CRM hygiene and operations automation platform that eliminates duplicate records, standardizes attribution data, and ensures sales and marketing operate from clean, reliable pipeline data.
Writely
writely.leansparks.com →AI-powered content rationalization engine that audits existing content, identifies what converts vs. what gets ignored, and recommends sunset decisions for low-performing assets draining marketing capacity.
Framework
framework.leansparks.com →Execution capacity management toolkit that maps team workload, flags overcommitment risks, and surfaces bandwidth constraints before they become delivery failures or burnout.
Mishaal's Track Record: GTM Execution
15+ years building and scaling GTM engines in B2B SaaS, hardware, and technical manufacturing
MacroFab
Digital platform for electronics manufacturing
$24M → $53M
120% growth in 3.5 years
First in Industry
Built successful PLG in technical manufacturing
Full Visibility
CRM + analytics infrastructure built from scratch
Challenge: Hardware manufacturing company with no digital motion, unclear attribution, and CFO skepticism about marketing ROI.
Approach: Installed end-to-end attribution system, built PLG experiment framework, rationalized campaigns by ROI, and defended budget with data that sales and finance trusted.
Result: Scaled revenue from $24M to $53M while maintaining marketing efficiency. Created repeatable, measurable demand gen engine in a traditionally offline industry.
TCP Software
PE-backed SaaS workforce management platform
Rationalized Portfolio
Stopped low-ROI campaigns, focused on proven channels
PE-Ready Ops
Installed marketing discipline that scaled post-acquisition
Led marketing for PE-backed workforce management SaaS. Rationalized marketing programs, eliminated waste, and built scalable demand gen infrastructure that survived private equity scrutiny and M&A transition.
Tektronix & Keithley Instruments
Test and measurement equipment manufacturers
+10% YoY
Grew global lead volume year-over-year
$0 → $500K
Built digital marketing function from scratch
13 Websites
Managed global commercial web portfolio
Started with $0 digital budget at Keithley. Built grassroots case for paid search, display, and social investment. Scaled to $500K+ budget managing 3 direct reports. Led global digital strategy across paid channels, increased organic traffic 5%, and improved digital order contribution 11%.
Elias's Track Record: Operations & Execution Discipline
15+ years optimizing portfolios and execution systems—scaling companies by 400%
Medinno Lab
Digital healthcare transformation and data analytics
Portfolio Discipline
Installed execution framework across SaaS, healthcare, and e-commerce clients
Engineering Rigor
Applied data science and engineering discipline to operational decision-making
Leading digital transformation engagements for healthcare technology companies. Applies data science and engineering rigor to operational decision-making, helping clients prioritize initiatives, eliminate waste, and reallocate capital to high-impact work.
LeanSparks
Helping leaders stop low-value work and reallocate capital
400% Scale
15+ years optimizing execution for growth companies
Portfolio Management
Strategic prioritization and resource reallocation expertise
Advisory practice focused on helping leadership teams make hard stop/pause decisions. Built frameworks and tools (Scoreline, Framework, Data Broom, Writely) that bring discipline to initiative management across GTM and operations.
TrueCommerce DiCentral
SaaS platform for supply chain and EDI solutions
Global Leadership
Led product development, operations, and marketing
Full Lifecycle
Product management, design, launch, and go-to-market
Led global product management for B2B SaaS supply chain platform. Managed product development, operations, marketing, team building, and strategic account relationships. Delivered full product lifecycle from concept through launch and scale.
ebCard
Event lead capturing tool for rapid follow-up
Founder
Built product from concept to market fit
Full Stack
Product development, operations, marketing, and growth
Founded and built event lead capturing tool that enabled rapid prospect follow-up. Managed full product lifecycle, operations, and go-to-market strategy. Led product development through market validation and scaling phases.
Ready to Install This Kind of Discipline?
Whether your challenge is GTM efficiency, operational sprawl, or both—let's talk about what execution discipline looks like for your business.