Decay Detection Module

GTM Entropy MapReal-Time Momentum Leak Detection

The GTM Entropy Map provides executive leadership with comprehensive visibility into organizational inefficiencies and momentum degradation across all revenue-generating functions. This module identifies systemic issues that traditional metrics fail to capture.

How Entropy Detection Works

Our proprietary algorithms continuously scan for momentum leaks across positioning, messaging, sales ops, team incentives, and budget flow—revealing invisible patterns that drain GTM effectiveness.

Detection Framework

Momentum Degradation Tracking

Real-time monitoring of velocity loss across sales cycles, decision-making processes, and strategic initiative execution.

Cross-Functional Misalignment

Detection of coordination breakdowns between marketing, sales, customer success, and product teams that create friction and inefficiency.

Resource Allocation Inefficiencies

Identification of budget, personnel, and technology investments that aren't delivering proportional returns on GTM performance.

Live Entropy Dashboard

Sales-Marketing Alignment
67% - Moderate Entropy
Message Coherence
45% - High Entropy
Decision Velocity
32% - Critical Entropy
Resource Efficiency
84% - Low Entropy
Critical Entropy Alerts
• 23% pipeline velocity loss from messaging drift
• 31% decision latency increase detected
• Cross-team coordination breakdown in progress
35% Faster Problem Detection

Identify momentum leaks and misalignment issues weeks before they impact revenue performance.

28% Improvement in Coordination

Enhanced cross-functional alignment through real-time visibility into team coordination effectiveness.

42% Resource Optimization

Optimize budget allocation and personnel deployment based on entropy analysis and performance data.

Stop Momentum Leaks Before They Kill Your Growth

Deploy the GTM Entropy Map and gain unprecedented visibility into the invisible forces that drain your go-to-market momentum. Most executives are shocked by what we reveal.