We're Obsessed with Outcomes
AscendGTM was founded on a simple principle: consulting should deliver tangible results, not just slide decks. We are a team of seasoned operators who have been in the trenches of high-growth startups. We partner with founders and marketing leaders to build GTM strategies that create predictable, scalable revenue.
Pipeline First
Every action we take is laser-focused on building and accelerating your pipeline.
Radical Transparency
We provide clear, honest communication about what's working, what's not, and what's next.
Execution Over Everything
Strategy is important, but disciplined execution is what wins. We roll up our sleeves and get it done.
Founder & Principal Consultant
Mishaal M.
I help SaaS and industrial companies build lean, revenue-focused marketing engines that scale without the usual bloat. As a go-to-market strategist and execution-driven marketing leader, I’ve worked with VC- and PE-backed firms, founder-led startups, and Fortune 500 brands—generating over \$50M in revenue, building PLG pipelines from scratch, and turning marketing into a predictable, data-driven growth function. Highlights include scaling MacroFab from \$24M to \$80M in bookings and doubling cash EBITDA at TCP Software through demand generation and ABM.
Today, I consult for early- and growth-stage companies, building AI-native GTM systems, aligning sales and marketing with real-time dashboards, and cutting campaign launch times by up to 70% using generative workflows. My approach is rooted in strategy with execution, AI-driven marketing, customer-centric growth, and building high-impact, scalable teams where marketing is responsible for the majority of the pipeline—not just influencing it.