what i fix.
Demand gen that compounds, attribution that finance trusts, and RevOps wiring your team can run. Four go-to-market systems most PE-backed B2B SaaS companies already have, usually half-built, disconnected, or quietly wrong.
I work through your marketing leader, not around them. The work gets handed back to their team, running. For the category map of install vs advise, see what a gtm operator is →. Related playbooks: CAC payback, marketing ROI, PE portfolio ops.
The four systems
what’s usually broken.
§ 01
attribution
What breaks
A form fill in HubSpot doesn’t match the click in Google Ads. UTMs are missing on half your campaigns. Marketing and sales argue about which channel sourced a deal, and nobody has the record to settle it.
Fixed
Every dollar traceable from click to closed-won. One number for spend, one for pipeline, one for revenue - and marketing and sales read the same report.
§ 02
pipeline reporting
What breaks
The board deck takes three days to assemble by hand. The forecast is a gut call dressed up as a number. Stages mean different things depending on who’s updating the deal.
Fixed
A forecast built from stage-by-stage historical conversion, not a feeling. The board sees the same number you do, refreshed from live data, no manual roll-up.
§ 03
demand engine
What breaks
Paid spend is going to campaigns that stopped converting a year ago. Outbound is either silent or spraying a list with no ICP behind it. SEO and content exist but nothing is compounding.
Fixed
Spend rebuilt around what actually converts. Outbound running on your own domain with real deliverability. A demand mix your team can explain and defend, not a media plan on autopilot.
§ 04
revops wiring
What breaks
The CRM has three versions of the same account. Lead scoring is a default template nobody calibrated. Routing sends inbound to whoever’s next in a queue, not the rep who should own it.
Fixed
A CRM deduped, staged, and scored against your own closed-won data. Routing that matches how you actually sell. A system your team trusts enough to run the week from.
i work alongside your marketing leader.
Most of the time, someone already sits in that seat. I’m not here to replace them or audit their performance.
These four systems break for structural reasons: no time to go deep, no execution bandwidth, tools that were never wired together properly. That’s a systems problem, not a person problem.
I come in, fix the system, hand it back working. Your team runs it after I leave.
pricing is published.
No “schedule a call to discuss.”
Every fix has a published price and a fixed scope. see pricing →