questions before the call.

Start with a free working session. Then choose a fix sprint or Embedded Marketing Leadership.

See pricing →

Because the working session reads your systems before you commit, the quote is built on your actual state, not an estimate. The price I quote is the price you pay.

If your systems are a mess. That session finds that too , that’s what Foundation Repair exists for: broken plumbing gets fixed first, quoted from that session (typically $2,000–$6,000), before anything gets installed on top. No sprint starts on foundations that would sink it.

Yes, a 30-minute working session where I look at your live funnel with you. It names the sprint that fixes your biggest leak with a firm price attached, and there’s no obligation to buy.

If no one owns marketing, I can own the function. If a leader is in place, I work through them to remove the blocker. The platform gives both paths speed without hiding the judgment.

Both, and the sequence matters. I build demand first, then wire RevOps and attribution to prove it’s working. RevOps without demand is just measuring an empty pipe.

Most operators at my level pick a lane. I don’t because the problems don’t separate cleanly. A pipeline coverage problem is usually a demand problem and an attribution problem at the same time. I fix both or neither.

No, and if outbound automation (Clay, sequences, enrichment) is specifically what you need, I’ll point you to a good GTM engineer. I work upstream: I build the demand engine and wire the attribution that proves it’s working.

If your real problem is that the pipe isn’t filling or you can’t tell what’s driving revenue, that’s me, not a GTM engineer. Full breakdown of the difference → For the broader go-to-market operator category (topic, not a self-label), see what a gtm operator actually is →

Fix sprints run from $4,500 to $7,500. Embedded Marketing Leadership is $10,000/mo. Advisory is $300/hr.

$2,000–$7,500

Fix sprint

$10,000/mo

Embedded Marketing Leadership

$300/hr

Advisory

The full bounded project: the audit, the rebuild, and a working system installed in your own stack, plus written SOPs so your team can run it. Outbound Engine Setup, for example, includes ICP definition, list sourcing, SPF/DKIM/DMARC and warm-up, and sequences wired into your CRM. No line items surface later; the scope is published up front.

Embedded Marketing Leadership is $10,000/mo for continuous ownership. It is a choice, not a default.

Concrete working systems, not slide decks. By the end of an engagement:

• Live demand campaigns
• Attribution dashboards wired into your CRM
• Pipeline governance rhythms your team runs weekly
• Lead scoring that connects to your outbound

Every system gets a written playbook that documents how it works and what your team needs to do to keep it running. I don’t hand off a deck and leave.

Then the working session just saved you from spending five figures on the wrong fix, for free. It might say your demand gen is fine and you’re losing deals at the demo stage, or your ICP is off, or the plumbing itself is broken.

Every leak I find comes with the evidence and the cost per month. If the right fix isn’t on my menu, I say that too.

Yes, about half my engagements are alongside an existing CRO or CMO. The work I install (pipeline governance, attribution, revenue rhythm, outbound rebuild) is typically what the CMO needs built so they can focus on strategy. I report to them, not around them.

The working session starts as soon as you grant read-only access . It lands within days. A sprint typically kicks off within a week of you accepting the firm quote, and ships its working system in two to four weeks. There’s no multi-week onboarding process; the platform connects to your stack on day one.

Clean handoff. You keep everything. The systems live in your own stack under your own credentials, so there’s nothing to migrate off of and no ongoing dependency. You get a written record of every change made and the reasoning behind it, plus the SOPs your team needs to run what was installed. If another leak shows up later, you book another working session and buy the sprint that fixes it.

The platform does the mechanical hours, data pulls, previewed changes, approval-gated execution, reporting, so each project consumes judgment, not weeks of hand work. Sprints are fixed-scope by design: bounded projects with a defined finish line, not open-ended retainers competing for the same calendar.

Embedded Marketing Leadership runs month-to-month after three months. Month one is refundable if systems are not shipping.

No, and anyone offering a revenue guarantee on a consulting engagement is selling you something.

What I commit to: systems shipped. By the end of a project engagement you’ll have working pipeline governance, attribution that tells you what’s driving revenue, and an outbound sequence your team can run. Those are delivery commitments, not revenue projections.

The outcomes that matter, forecast accuracy above 85%, pipeline coverage at 2.5× the quarter, depend on your team operating the rhythm I install. I design the system; your team runs it. The refund policy exists because if the systems aren’t shipping in month one, you should leave.

Yes. Standard mutual NDA. I use a one-page template or sign yours, whichever is faster. Master agreements for multi-engagement clients. I don’t run an audit on your paperwork; I treat the agreement as a commitment to the engagement, not a negotiation theatre.

No hard line, the qualifier is the problem state, not the ARR number: B2B with real revenue and a funnel worth fixing. If you’re pre-revenue, the bottleneck is product-market fit, not GTM execution, and a sprint would cost more than it returns. A free working session settles it either way: if there’s nothing worth fixing yet, I say so and it costs you nothing.

B2B SaaS, specifically workforce management, revenue operations, developer tools, vertical SaaS for enterprise, and AI-native infrastructure. Most of my experience is PE-backed and growth-stage (MacroFab under Edison Partners, TCP Software under Providence Equity, Tektronix as a $1.2B BU inside Fortive). I don’t work in consumer, fintech, or healthcare clinical-care.

A sprint ends with the named system working. Embedded Marketing Leadership closes leaks continuously and reports monthly.