Fourteen years. Same pattern.

I partner with revenue leaders to establish unified, high-performance GTM engines — from strategy to execution — integrating sales and marketing under a shared growth plan. Every engagement runs through Ascend Gateway V5, my own production infrastructure that connects 50+ SaaS tools so I can ship a working system in week one instead of three.

• Current clients: Ostro Health, Codiac.io, Kahuna Workforce
• Demand generation systems — full-funnel strategy, campaign ops, and predictable pipeline
• Revenue enablement — aligned sales + marketing on shared messaging, data, and GTM playbooks
• AI-driven GTM execution — scalable automation, workflow copilots, and lead scoring intelligence in the work path
• CRM and funnel visibility — custom dashboards with real-time analytics, ready for board meetings
• Fractional GTM leadership — clarity, speed, and strategic oversight of an entire team without the headcount

Ran marketing and complete revenue operations — typically three separate executive roles — for a PE-backed electronics manufacturing platform. Pioneered the industry’s first successful product-led growth motion and scaled the business from $24M to $53M ARR.

• Scaled PLG from 17% to 40% of revenue ($20M incremental) with self-serve onboarding, loyalty pricing, and automated conversion funnels
• Generated $200M in pipeline (80% of total) with a 3-person team, achieving 92% forecast accuracy
• Improved sales velocity 45% via CRM automation, lead scoring models, and data governance
• Managed $8M P&L and presented monthly unit economics to the Series C board
• Scaled revenue $24M → $53M ARR (120% growth) with AI-driven demand forecasting, automated pricing optimization, and margin analysis — lifted gross margin 25 percentage points

Led marketing during the Providence Equity ownership transition. Repositioned marketing from cost center to primary revenue driver — 75% of pipeline sourced by marketing with rigorous attribution tying spend directly to revenue.

• Delivered $60M in pipeline; drove 21% EBITDA improvement during the PE ownership transition
• Established enterprise ABM program that increased ACV 25% and accelerated deal velocity 40%
• Shifted board narrative and investment priorities through data-driven performance reporting

Rebuilt global demand generation infrastructure for a $1.2B business unit inside Fortive. Implemented multi-touch attribution across 40+ country markets.

• Increased marketing revenue contribution from 40% to 70% of a $1.2B business unit
• Managed $4M global demand budget with full P&L accountability — achieved 5:1 ROI
• Presented quarterly business reviews to Fortive executive leadership

Led Salesforce CRM implementation and marketing automation buildout using Marketo. Established the foundation for data-driven revenue operations and AI-era automation across the org.

• Improved sales productivity 20% through Salesforce + Marketo rollout and workflow redesign
• Built the foundation other teams later scaled into enterprise RevOps motions