Here’s the manual.

I install GTM and ops execution discipline. That means I rebuild your pipeline governance, attribution, outbound, content cadence, forecast, and revenue operating rhythm into working systems your team keeps running after I leave.

I’m a fractional operator, not a consultant. A consultant hands you a deck. An operator ships working systems. If you want slides, hire McKinsey — they’re better at it than I am.

• I do: install revenue rhythms, rebuild pipeline governance, fix attribution, redesign outbound, run V5-orchestrated demand programs (paid + SEO + content), write playbooks your team owns after handoff.
• I don't do: write strategy decks, run your LinkedIn ads in isolation, fill a CMO title indefinitely, onboard a fractional team on top of yours, take clients below $5M ARR.

• Install, don't advise. If the engagement ends with a deck and a Slack goodbye, I failed. It ends with working systems and a team running them.
• Outcome over activity. Busy-work is cheap, outcomes are expensive. Every week I ask two questions: did the leading indicator move, and if not, what changes Monday.
• Ownership beats alignment. “Aligned” is the word that precedes a dead initiative. One name, one calendar, one metric, one cadence.
• Never-ask-twice. If you ask me for something manually and it’ll happen again, I automate it. Your time shouldn’t be spent on the same ask more than once.
• Transparent pricing. No “schedule a call to discuss.” Every price is on the menu. If we need custom scope, we quote it in writing before we start.
• Short feedback loops over perfect plans. Working ugly beats polished dead. Ship it Monday, iterate Thursday.

• Async-first, sync where it matters. Weekly Looms replace weekly status calls. Synchronous time is reserved for decisions, not updates. You get your mornings back, I can serve more clients without dropping quality.
• Week-one shipping. I run every engagement through Ascend Gateway V5 — my own infrastructure that plugs into your stack on day one. While most fractional operators are still getting access, I’m already in your HubSpot fixing lead scoring.
• Direct, no fluff. I don’t soften hard feedback. If your forecast is a Ouija board, I’ll say that. If your ICP is three ICPs pretending to be one, I’ll say that too. This is what you’re paying me for.
• Claude-native delivery. AI is in the work path, not a bullet point. Research, copy drafts, data reconciliation, weekly narration — all AI-assisted. Judgment calls stay with me.
• Hands-on in the weeds. I’m not a Strategy Partner who shows up for the quarterly review. I build the thing.
• Weekly shipping log. Every Monday, I publish what shipped across all engagements on /shipping. Public or client-private. You always know what you’re paying for this week.

• One internal owner. A named person on your team who can make decisions when I need them made. Not a committee.
• Access on day one. HubSpot / Salesforce / Google Ads / whatever we’re touching. V5 lets me move fast only if the OAuth handshake happens on day one, not week three.
• A weekly 30-minute review. Same day, same time. Non-negotiable. The rhythm is the engagement.
• Honest answers about what's broken. If you hired me to fix it, you have to be willing to say it’s broken — publicly, to your team. I can’t install discipline around a problem no one will name.
• Respect for the handoff. The goal is that your team runs the systems after I leave. That means your team does the work during the engagement, not a fractional bench I bring with me.

• First working system in week one. Not an audit. A shipped system you can see running in your stack.
• Refundable diagnostic. If after the 30-day diagnostic you don’t want to proceed, full refund. No awkward conversations.
• No contracts beyond the 3-month retainer minimum. Fractional retainers are month-to-month after that. If month one isn’t working, full refund on that month.
• A written playbook at handoff. Every engagement ends with your team holding a documented playbook. If they can’t run it without me, I didn’t finish.
• Async availability, sync where it matters. Slack DM response within a business day. Calls when decisions need them. No “quick sync” meetings.

Some engagements are set up to fail before they start. These are the ones I walk away from.

• “We need someone to run our GTM for six months while we search for a permanent CMO.” That’s not what fractional is for. Hire a recruiter.
• “Can you write us a strategy document we can present to the board?” I don’t sell slides.
• Companies below $5M ARR or pre-product-market-fit. The work I do assumes you have a working business. If you don’t, fractional GTM isn’t your problem yet.
• No single named owner on your team. If five people are “aligned” on this, zero own it.
• You want me to run something in isolation — just ads, just content, just outbound — without any of the upstream systems that make them work. That’s an agency engagement, not a fractional operator engagement.