i live in dallas. i run marketing for b2b saas here in person.

most senior marketing help sold to a Dallas company is remote by default.

that is fine for a lot of work. paid media does not care where you sit. attribution plumbing does not care either. i do most of the build async. async is faster for build work.

the parts that break remotely are the parts where the room matters.

a pricing argument between the CEO and the head of sales does not resolve on a video call. it resolves in ninety minutes at a whiteboard with all three people in it.

a board deck that gets challenged is easier to defend when you were in the room. the two conversations before it are the ones that matter.

so the local answer is not "i am nearby, hire me." it is narrower. here is what proximity buys.

Most Dallas offers in this category sell a part-time executive on a monthly retainer.

that model is coherent. it works for a lot of buyers. you rent seniority and a set number of hours. execution happens somewhere else. usually an agency, sometimes a junior hire.

the gap is the same every time. seniority is rented, execution is not. the strategy is good. the system underneath it never gets built.

what i sell is different in one specific way. i do the execution too. i built a platform that lets one person cover the ground of a team.

so RevOps, attribution, and the forecast sit inside the engagement. those are the parts an hours model leaves out.

a Dallas B2B marketing agency solves a different problem again. an agency owns a channel and runs it well. it does not own your CRM object model, your stages, or your board number.

pick by what is actually broken. if you need a channel run, hire the agency. if you need the function owned end to end, that is this.

three steps, and the first one is cheap on purpose.

step one is a working session. i sit down with you, in person if you are in DFW. i look at what you have. the CRM, the spend, the pipeline definitions, the board reporting.

step two is a [30-day diagnostic](/growth-diagnostic). i pull the evidence and tell you what is wrong, with the numbers behind it. a lot of buyers stop here. that is a legitimate outcome.

step three is [marketing leadership](/marketing-leader). i own the function, the plan, and the number. the [engagement model](/fractional-cmo) covers what ownership means.

the install runs 90 days. first working system in week one. demand engine live by day 30. attribution by day 60. written playbook handoff by day 90.

the handoff is the part that matters. the system has to run without me. otherwise you rented a number instead of building one.

PE-backed B2B SaaS between $5M and $50M ARR. that is the whole fit statement.

i do not claim a Dallas industry vertical. the pattern i know is the ownership structure, not the sector.

that pattern is specific. there is a sponsor. there is a value creation plan with marketing in it. there is a board reading a number every month.

DFW has a real concentration of that shape. the last two operating roles i held were at PE-backed businesses. one in Dallas, one in Houston.

the signals that this fits are usually these.

Austin and Houston work the same way, minus the in-person default.

the model does not change. the diagnostic, the install, the 90-day handoff, all identical. working sessions happen on video instead of in a room. i fly for the meetings that need a body.

i spent four years running marketing for a Houston business. that market is not abstract to me.

across Texas the buyer shape is the same. PE-backed B2B SaaS with a board that wants the marketing line legible.

in Austin or Houston you get the same operator and less of the room. most of the value was never in the room.

pricing is published. see the [pricing page](/pricing) for the tiers and what each includes.

opaque pricing in this category usually hides an hours model. you buy twenty hours a month and find the build work is a separate line.

for category economics, not mine, see [what this costs](/insights/fractional-cmo-cost). it covers how the pricing models differ.

the short version. the diagnostic is a fixed fee. the leadership engagement is a monthly rate with a defined scope. neither bills by the hour. hours are not what you are buying.

one step. [book a working session](/contact).

in Dallas-Fort Worth i do it in person. tell me where and i will drive.

bring the CRM, the last board deck, and the current spend. that is enough for a useful read in the first meeting.

you leave with a read on what is broken, whether or not you hire me. that is the point of doing it in person first.