for CEO, COO, and PE leadership
marketing needs a senior owner. i step in and carry the mandate.
Embedded Marketing Leadership gives the function an owner now.
why clients bring me in
the perfect hire is months away. the mandate is not.
i take ownership now. the next hire inherits a working system.
when to hire me
the mandate needs an owner before the next hire arrives.
you raised capital and need a senior marketing plan.
the founder still coordinates every marketing decision.
you need the function running before the next full-time hire.
clear responsibility
i own the mandate.
priorities. decisions. programs. executive cadence.
i use my platform to carry volume.
connect. reconcile. monitor. surface. preview. measure.
you keep control.
business context. system access. final approval.
what you hire me to own
priorities
one plan tied to the business, not a list of channel requests.
demand
the right mix of paid, outbound, content, and lifecycle work.
operations
clean data, clear stages, useful attribution, and real forecasts.
cadence
weekly decisions and board-ready reporting without the scramble.
how i use my platform
i use my platform to shorten the path from signal to action.
my platform finds the signal. i decide what to do with it.
01
your stack
crm, ads, analytics, and customer data.
02
my platform
connects, reconciles, monitors, and finds the signal.
03
i decide
i diagnose, prioritize, and lead the work.
04
you approve
every proposed write stays under your control.
05
work ships
campaigns, systems, and decisions move live.
06
results return
the next decision starts with better evidence.
how i get the function moving
01
connect the stack.
02
set the priorities.
03
ship the work.
04
measure and adjust.
what i build in the first 90 days
day 30
priorities set. first live system shipping.
day 60
demand and measurement loops operating.
day 90
cadence stable. next hiring decision clear.
what i’ve done
15 years
leading b2b marketing.
$200M
pipeline built with a three-person team at MacroFab.
$24M → $53M
ARR growth while leading marketing at MacroFab.
leadership questions.
When does this path fit?
When marketing needs a senior owner before a full-time hire makes sense.
Do you replace the next full-time hire?
No. I build the function so the next hire inherits a working system.
What does the platform do?
It connects the stack and carries volume. I keep the judgment.
let's define the marketing mandate.
Thirty minutes to name the priorities and the first move.
book a leadership working session →