gtm strategy that gets built, not just planned
i do the gtm consultant’s job, then i ship it.
a gtm consultant hands you a plan. i build the plan, then wire the tracking and ship the first fix.
$200M
marketing-sourced pipeline at MacroFab.
$24M → $53M
ARR growth at MacroFab.
92%
forecast accuracy at MacroFab.
15 years
leading b2b marketing.
what a gtm consultant does
a gtm consultant maps how a company should reach and win customers.
target market, ideal customer profile, pricing, and positioning. channel mix and launch sequence too.
most engagements end with a plan. someone else has to build the pipeline and run it.
gtm consultant vs. gtm operator
a consultant advises. an operator runs the function, owns the number, and ships the work.
i work as the operator: i do the diagnostic work up front, then stay to build and run it.
what i do in the first 30 days
the first month is diagnostic and execution together, not sequenced apart.
connect the stack: crm, ad accounts, analytics, forms.
reconcile the numbers so we agree on the baseline.
rank the constraint: demand, conversion, or retention.
ship the first fix, not just the recommendation.
set the cadence for the next 60 days.
what you get
a go-to-market plan tied to your actual pipeline data, not a template.
the tracking and reporting wired so the plan is measurable in week one.
at least one shipped fix before the first monthly review.
a system your next hire can run without starting over.
who this is for
built for a pe-backed or venture-backed b2b saas company at $5M to $50M ARR.
you need a go-to-market strategy and someone to run the first 90 days of it.
not a fit if you only want a slide deck with no execution attached.
gtm consultant questions.
What is a GTM consultant?
A GTM consultant designs how a company reaches and wins customers. Market, ICP, positioning, channels, launch sequence.
GTM consultant vs. GTM operator: what's the difference?
A consultant advises. An operator runs the function and owns the number. I do both: diagnose like a consultant, then stay and ship.
How much does GTM consulting cost?
Rates vary widely by scope. See the cost breakdown for the market range, and my pricing page for published rates.
How long does a GTM consulting engagement take?
The diagnostic and first fix ship inside 30 days. Most engagements run a 3-month minimum so the system has time to prove itself.
What industries do you work with?
B2B SaaS, primarily PE-backed and venture-backed companies from $5M to $50M ARR.
How do I start?
Book a free 30-minute working session through the growth diagnostic or contact page.
let's find the first blocker worth fixing.
thirty minutes to name the constraint and the first useful fix.
talk to me about the blocker →