speaking · guest lectures · workshops
a guest lecturer who owned the number.
Most marketing classes teach the framework and skip the budget. I spent 15 years leading B2B marketing, including senior roles at PE-backed companies, and I now run my own firm with AI agents. I will teach your students what the job pays for, what it cuts and what breaks. It is free.
Last updated October 2026.
the numbers your students will see.
$200M
MacroFab, VP Marketing, 2021 to 2025
marketing-sourced pipeline, about 10:1 on an $8M annual budget, built by a three-person team that also ran revenue operations. ARR went from $24M to $53M. Forecast accuracy held at 92% for three straight years.
$60M
TCP Software, VP Marketing, 2019 to 2021
pipeline built, deal velocity up 40% and 21% cash EBITDA growth during the Providence Equity ownership period. Marketing sourced 75% of total pipeline on attribution models built in-house.
70%
Tektronix (Fortive), Global Digital Demand Generation Manager, 2014 to 2018
marketing's revenue contribution to a $1.2B business unit, up from 40%, on a $4M global demand budget at 5:1 ROI across 40+ countries.
Each result belongs to the company that earned it. The full record, with dates and titles, is on the résumé and the results page.
five sessions i can teach.
50 to 75 minutes
Marketing, entrepreneurship, MBA and business analytics classes
How a three-person marketing team sourced $200M of pipeline
The real budget and the real funnel. I walk the MacroFab numbers line by line and show which programs carried the pipeline.
Students leave able to:
- Turn a marketing budget into a pipeline target a CFO will sign.
- Explain the difference between marketing-sourced and marketing-influenced pipeline.
- Pick the first three programs to cut when the budget is half of what the plan needs.
50 to 75 minutes
Analytics, marketing measurement and operations classes
Attribution and forecasting without a six-figure vendor
How a funnel forecast stayed within 92% accuracy for three consecutive years, and how to tell when a dashboard is lying to you.
Students leave able to:
- Build a stage-by-stage funnel forecast from conversion rates and cycle time.
- Write attribution rules a sales leader and a finance leader will both accept.
- Spot the data-quality failures that break most marketing reports.
50 to 75 minutes
Marketing, technology, entrepreneurship and professional-studies programs
Running a marketing function with AI agents, and where automation stops
After a year of testing, roughly 80 to 90 percent of marketing work was repetitive and data-bound. The rest needed a person. I show where the line sits and how I put an approval gate on it.
Students leave able to:
- Split a marketing function into machine work and human judgment.
- Design an approval step so an agent cannot publish, spend or send on its own.
- Read an AI vendor claim and find what it leaves out.
45 to 60 minutes
Entrepreneurship, small business and career-transition programs
Starting a one-person consultancy after a VP job
What changed when I left a VP seat and started Ascend GTM in February 2025: one buyer, one problem, published prices and a platform that carries the volume.
Students leave able to:
- Choose one buyer and one problem instead of a service menu.
- Price work as a fixed scope or a monthly retainer and publish the price.
- Decide what to automate before hiring anyone.
45 to 60 minutes
Small business, entrepreneurship, APEX Accelerator and SBDC programs
Selling marketing to government as a first-time vendor
I registered Ascend GTM in SAM.gov and wrote a capability statement with no past-performance record yet. I teach the order of operations and the free help that exists in Dallas-Fort Worth.
Students leave able to:
- Register in SAM.gov for free and explain what the UEI and CAGE code are for.
- Choose NAICS codes and check the size standard before writing a word of copy.
- Write a one-page capability statement that leads with proof when past performance is thin.
- Find the free counselors and training before paying anyone for registration.
formats.
- Guest lecture, 50 to 75 minutes, with a live case and Q&A
- Class workshop built on the students’ own project
- Career panel or fireside conversation
- Student organization or entrepreneurship club talk
- Office hours with students and faculty
terms.
- Cost
- Free for colleges, universities and student programs. A paid engagement is welcome and not required.
- Background checks
- I will complete any background check, fingerprinting, campus visitor screening or onboarding paperwork your institution requires.
- Where
- In person across Dallas-Fort Worth. Remote only when an in-person visit is not possible.
- What I bring
- Slides, a one-page case sheet and a student handout. I send them ahead so faculty can review.
- No pitch
- I do not sell to your students and I do not collect leads in your classroom.
credentials.
- Education
- Master of Engineering and Management, Case Western Reserve University. B.S., Information Technology, University of Mumbai.
- Certification
- Six Sigma Green Belt, earned through Keithley Instruments in 2011.
- Citizenship
- U.S. citizen.
- Government vendor
- SAM.gov registered small business.
u.s. citizen, willing to be sponsored.
I am a U.S. citizen. That matters for federally funded programs, defense-adjacent coursework and any program with export-control rules.
I do not currently hold a security clearance. An individual cannot request one. A federal agency or a cleared contractor has to sponsor it for a specific role. If a program, a contract or a lab needs one, I will accept sponsorship and complete the full background investigation.
references.
Professional references from former executives and colleagues are available on request, with each person’s permission. I send the list to a department chair or program director when the institution asks for it.
questions from faculty and program directors.
Do you charge to speak at a college?
No. Guest lectures, workshops and panels for colleges and student programs are free. A paid engagement is welcome when a budget exists, and it is never required.
Will you complete a background check?
Yes. I will complete any background check, fingerprinting, campus visitor screening or onboarding paperwork your institution requires.
Do you hold a security clearance?
I do not currently hold a security clearance. I am a U.S. citizen and I will accept sponsorship from a federal agency or a cleared contractor and complete the background investigation if a program or contract requires it.
What can you teach?
Five sessions: how a three-person team sourced $200M of pipeline, attribution and forecasting without a six-figure vendor, running a marketing function with AI agents, starting a one-person consultancy, and selling marketing to government as a first-time vendor. I can adapt any of them to a course or a student organization.
Do you hold a teaching credential?
This page is for guest lectures, workshops, panels and speaking engagements, which do not require a faculty credential. Adjunct and instructor roles follow each institution’s own credential rules, and I will provide transcripts, a CV and any exception paperwork the department asks for.
How do I book you?
Send the date, the course or event, the audience size and the learning goal through the contact page. I reply with a proposed session and the materials list.
send the date, the course and the goal.
Tell me the course or event, the audience size and what the students should be able to do afterward. I reply with a proposed session and the materials list.
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